I will be out today. Don't worry; I'm not out having fun! My mother is having surgery this morning, so I will be spending the day in a hospital waiting room. I will expect you to follow the lesson plan carefully and keep the noise level down. BE ACTIVELY ENGAGED IN LEARNING ALL PERIOD! You have a job to do, so do it well! Email me if you need me.


Today's Learning Goal:

Apply Aristotle's three persuasive appeals (ethos, pathos, and logos) to analyze an advertisement.
  1. Each group must select an advertisment. You may choose one of the paper ones I have available, or you can find one from this website.
  2. Work with your group to analyze the ad you selected.
  3. Create a three-column chart (ethos, logos, pathos): Select details from the ad, assign them to the appropriate column, jot what these details mean--what persuasive appeal is the author using? Be prepared to share your analysis.
    • Who is the target audience?
    • What's the overall purpose?
    • What appeals does the ad use?
    • What's the overall message--as evidenced by the appeals--of the ad?
  4. Read a few sample analysis posts written by students last year. Scotch Tape Smart Water Triumph Slack Power Shared Responsibility
  5. Each individual write an analysis and publish it to your blog. (Make sure that your blog is correctly linked to the AP Lang Blogs page!) Label your analysis "advertisement." It is also nice if you can embed a picture of your ad in your post!

Reading & Journaling Time

Before you journal, check out the journaling page for updates. This year I suggest using 4 columns: date, LOT #, text evidence, and commentary/explanation. Remember that every entry should contain the title, date, LOT #, text detail/evidence, and commentary/explanation! You can check out this example to see the 4 columns in action.

This year you are only asked to journal one of your books per quarter. Journal it well! You should have anywhere from 15-25 insightful entries. Use terminology from class every time you have the opportunity! Try to use integrated quotations for text evidence, rather than simply copying a sentence from the book.